Blog

June 30th, 2015

Productivity_Jun17_AIn today’s fast-paced business environment, business productivity has never been more imperative for keeping up with the competition and boosting opportunities to stay ahead. But the fact is that many of the tips you read about simply don’t work, and they could even make things worse by actually lowering your productivity. With that in mind, let’s take a look at four productivity myths that you should avoid.

Don’t check email first thing in the morning

What’s wrong with this when it sounds like such a good tip? Well, reading and responding to email can derail your entire morning. Your ten minutes spent reviewing emails turns into half an hour, and suddenly you’re late for work. And in many industries you simply won’t have the time in the morning to go through every single email and find out what has been happening overnight.

The fix

You should check your email first thing in the morning but make sure not to respond unless it will take you less than a minute. Something that requires a simple “yes” or “no”, or that can be forwarded to someone who can take care of it for you, is fine. But for anything else that requires research or a longer response, mark the email as “unread” and go back to it later when you have more time. You can also add it to your to-do list so you’ll be sure to check it later. Skimming emails in the morning is a particularly good use of commuting time even if you can’t respond right away, plus it can help you prepare for your day by giving you an idea of what lies ahead.

Tackle the hardest task first

While this sounds reasonable, in most cases your hardest task can really set you back time-wise. Plus, without proper planning in terms of the time, resources and energy you need for it, tackling the hardest job first might end up deflating your hopes of a productive day.

The fix

Instead of starting the day with your most difficult task, build your confidence by starting with something smaller and easier. Simpler tasks will help get your momentum going and ease you into a productive mode. You could also cut that difficult project into smaller bite-sized to-dos, so you can tackle them individually without burning out.

Make one to-do list for everything

While it’s a good idea to get everything out of your head and down onto paper, having just one go-to list for all the things you need to get done is a huge mistake. Why? It can be quite the headache to pick tasks off a never-ending list. Once you see that long list, you’re more likely to be demotivated before you even get started on a task.

The fix

Write everything you need to do onto a list, then rewrite your list into specific, actionable tasks. Break your lists up into a work list, home list, side project list and so on. Having multiple lists that detail the specifics of what you need to do makes it easier for your brain to digest all this information, instead of having to wade through numerous things that you can’t possibly do all at the same time. Keeping your lists separate will help you stay focused on what really needs to get done first.

Stop multitasking

You’re already really busy doing just one thing, so it’s a bad idea to risk compromising the quality of your work by multitasking, right? Wrong! In today’s fast-paced world, you multitask without even knowing, whether it’s by listening to music while working, or when you’re reading an advertizing billboard while walking along the street.

The fix

Be selective with what you choose to juggle! For instance, walking and listening are two tasks that complement each other, whereas it can be too hard for the brain to split itself between simultaneously typing and listening.

It’s important to keep in mind that just because something is named “the best advice” doesn’t mean it’s best for you. Looking to find out more about how to boost productivity in your business? Give us a call; we’re sure we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 30th, 2015

164_Mic_AImagine a world where you no longer rely on passwords. What would it look like? Would there be flying cars speeding through the skies? Would there be robots serving you coffee in Starbucks? While these two changes are still probably decades away, a password-free world is not. Here’s how Microsoft Windows 10 is taking the first steps to eliminating passwords now.

The problem with passwords

The problem with passwords is simple - they can be stolen. And from Facebook to iTunes to Flickr and thousands more, nearly every major website and thousands of niche ones require a password to use. And because we Internet users are logging onto dozens of these sites and services everyday, it’s virtually impossible for us to create a unique, complex password for each one. So people resort to using only a handful of passwords, or even just one master password, since it’s easier. But of course, this poses a security risk. So what’s an Internet user to do?

Microsoft Windows 10 is pioneering a new technology that is ready to flip this dated system on its head and eliminate the password problem for good.

Login to your devices with biometrics

Passwords can be stolen easily, but how easy is it to steal a person’s physicality? Microsoft’s new technology, named Hello, uses biometrics - such as your fingerprint, or face or iris scan - to log into your computer, laptop or other device. This ensures that no one can login to your device but you.

Well, what about using a photograph to login instead, you might ask? It won’t work. Using technology that takes a detailed map of your face in 3D, Hello is trained to reject the token photograph or selfie on login attempt. This makes it virtually impossible for anyone, besides you, to login to your device.

Use biometrics to login on the web

Logging into your computer with biometrics is great, but what most users really want is a more secure solution to login to websites while not having to remember a bazillion passwords. This is where Microsoft’s Passport comes in. Passport allows you to login into applications and online content without the need for a password. For example, instead of using your typical password to sign into your Microsoft Windows Account, you can now use Windows 10 facial recognition (or other biometrics) to log you in instead. That means you can access Skype, Xbox Live, Office 365 and more without a standard password. In addition to your Microsoft Windows Account, you’ll be able to use the biometric capabilities of Passport to access thousands of enterprise Azure Active Directory online services. Bear in mind, though, that it will be quite some time before you can use Passport to replace all your standard logins, since not every website has implemented this technology yet.

Want to hear more exciting Windows 10 news, or need assistance with your Windows device? Get in touch with one of our technology experts today.

Published with permission from TechAdvisory.org. Source.

June 29th, 2015

Windows_Jun18_AIt’s finally here - the long-awaited release of the new Windows 10 operating system from Microsoft has been confirmed for July 29. The tech giant is skipping number 9, making this the latest release since Windows 8 failed to live up to expectations. That means Microsoft has gone back to the drawing board, and emerged with countless impressive features. If you’re ready to get started with Windows 10 this summer, here’s what you need to know.

You can get it for free

They say the best things in life are free, and that might just be the case with Windows 10. Microsoft has kept its word about making its newest operating system free to access - at least if you’re currently running an authentic version of Windows 7 or 8.1, its two most recent releases. You’ll enjoy a free lifetime upgrade to Windows 10 provided you make the move within the next year and, better still, it’s an automatic upgrade directly from your existing Windows 7 or 8.1 interface. If you’re running an older version of Windows, you’ll need to make a fresh install and you’ll also need to pay - the various available versions of Windows 10 are expected to retail starting at $119.

It’s being launched in phases

Although the official release date is July 29, in reality Microsoft is expected to undertake a phased launch. This means that you might not end up using the brand new Windows 10 on July 29 itself - instead, Microsoft is likely to make the new operating system available to desktop and laptop users first, and only later to mobile and other devices. What’s more, the firm already has its next move in the pipeline. Upgrade and update plans for Windows 10 are anticipated to be on the way in two phases, in June and October 2016. But we are expecting these changes, codenamed Redstone, to come in the form of more minor tweaks to the Windows 10 infrastructure rather than a full overhaul.

It’s the last you’ll see of Windows

Microsoft has made no secret of the fact that it sees Windows 10 as the operating system’s final release. But that’s not quite as ultimate as it sounds - this is not really the end of Windows. Instead, what we’re seeing is the transition of Windows from a product to a service. Microsoft envisions a future where, instead of major new versions of Windows emerging every few years, there are regular improvements and updates - far beyond the WIndows Updates that we know at the moment.

It’s likely that version numbers will come to play far less of a role in system updates in the future - in much the same way as mobile apps operate, we’ll instead settle into enjoying a frequently updated service that incorporates the latest features Microsoft has developed. And while some have expressed fears that this could lead to home and business users being tied into a subscription model in order to stay up to date, Microsoft appears committed to ensuring that ongoing upgrades are free.

Ready to make the leap to Windows 10? Want to find out how best to make the transition with minimal disruption to your business? Give us a call and let us walk you through it.

Published with permission from TechAdvisory.org. Source.

June 26th, 2015

HealthcareEMRGeneral_June15_AGovernment officials are determined to see that every healthcare institution has electronic medical record (EMR) systems, but many physicians are still reluctant to implement them. While EMR possess many useful features to help streamline healthcare processes, some people find the whole system overly complex and feel that they could take good care of patients even without it. But when implemented properly, EMR serves as a great tool to preserve critical medical information and increase workflow efficiency. With that said, there are a number of challenges that you need to overcome if you want to reap the full benefits of EMR.

Challenge #1: EMR is breaking your budget

It’s no secret that the cost of purchasing and installing EMR is huge. This includes hardware, software, implementation assistance, training, support, and ongoing network fees. In fact, the cost of EMR is the number one reason why many healthcare institutions haven’t yet made the switch. But the benefits of EMR are numerous, and greatly outweigh the cost of implementation. If you find EMR costs to be beyond your budget, you should make a thorough assessment of your needs, and consult with vendors to develop economical EMR solutions.

Challenge #2: EMR doesn’t fit with workflow

Some medical institutions may find that, even after careful planning and implementation, EMR just doesn’t provide the functionality they need. Imagine a scenario where you have invested a substantial amount of money in the technology, but are unable to use it to its fullest potential. Yet you can avoid this problem by putting more time into the planning process. Instead of making rushed decisions, ask potential vendors to provide an in-depth demonstration of the features and functions of EMR. It’s also wise to have your physicians and staff test-drive it, and provide some feedback, prior to the purchase.

Challenge #3: Training employees is difficult

Scheduling EMR training sessions for your employees can be a challenging feat, given the amount of work they already have to contend with on a day-to-day basis. The whole program might even be overwhelming to them, so much so that they shut their minds to the training completely. The solution is to designate key employees who are prepared to dedicate their time and effort to get to know all about EMR, and who can serve as ambassadors for the technology and as a resource for physicians and other staff members.

Challenge #4: Physicians resist using EMR

Some physicians simply refuse to accept new technology, either because they don’t believe in its capabilities, they’re convinced that their way of doing things can produce better results, or perhaps because they’re intimidated by it. Once again, you need to identify a superuser who can encourage others to adopt EMR and feel more comfortable about it. A peer-to-peer approach will work best in this situation.

Challenge #5: EMR doesn’t meet Meaningful Use requirements

It’s hard to keep up with regulations, and in particular the requirements to comply with Meaningful Use. Sometimes even vendors fall behind, which means you risk facing penalties for not meeting obligations. The best way to address this is to assign someone to communicate with vendors regarding Meaningful Use requirements and deadlines, so you don’t miss a step.

If you’re looking to implement EMR in your healthcare business, get in touch with us today and we can support you from planning right through to implementation.

Published with permission from TechAdvisory.org. Source.

June 19th, 2015

BusinessIntelligence_Jun9_ACompanies today are adopting business intelligence (BI) tools to represent data in a way that makes information comprehension and analysis simple. But all too often business owners make mistakes in selecting and implementing a BI software solution, resulting in unnecessarily high costs and ineffective execution. To help, we have put together the most common BI mistakes organizations make, and how to avoid them.

Mistake #1: Not defining business problems

One of the biggest mistakes in BI implementation is jumping to conclusions too soon without first identifying what your business wants to accomplish. When it comes to integrating BI into business operations, there’s no such thing as a one-size-fits-all solution. Looking for a single BI tool to solve all analytics problems is one of the main reasons many BI projects fail.

You need to clearly define the business problem you’re trying to solve, and understand the specific tools required to solve those problems. Only then will you be able to select and purchase the BI tool that best suits your needs.

Mistake #2: Not getting buy-in from end users

Even the best BI tools are ineffective if they’re not properly utilized. Forcing your employees to use newly purchased BI technology without informing them or hearing their thoughts beforehand is a big mistake.

Instead of telling employees they have to use something, first focus on highlighting the benefits of the new BI system. Help employees understand why they’ll want to use it, and convince them by showing them what they stand to gain from the new BI technology.

Mistake #3: Rushing implementation

A rushed deployment of new technology is often times not a successful one. When it comes to deploying BI solutions, patience is key. If you hurry into BI implementation too quickly, your end users may not have enough time to develop the skills required to use the software effectively.

Take an incremental approach to implementing BI solutions. Make a list identifying business problems and, rather than expecting to solve every business problem all at once, try to prioritize specific outcomes you want to achieve. When you have solved the first issue, move on to the next one and so on until you have incrementally solved all the problems on the list.

Mistake #4: Insufficient training

New BI systems are complex structures that require a lot of training in order for users to make the most of them. If users lack the skills necessary to operate the software, then bottlenecks can occur. The product may be left dormant for long periods of time as users wait for experienced IT staff to resolve teething problems.

Spend wisely on providing ongoing training, so that users really understand how to use the system. Consider hosting weekly lunch sessions where a different aspect of the BI system is discussed. You could also provide online training videos that enable users to learn more about the new system at their own pace.

Mistake #5: Not making use of information and reports

BI tools are designed to analyze raw data and turn it into valuable information that can be used in business decision making. But some organizations fail to exploit the information fully - it is not shared, not analyzed, and not acted on. BI software can generate reports on various data points, identify risks, and predict trends. It’s important to leverage the information gathered and to apply it to your business’s objectives and goals.

Business intelligence software is a highly useful tool that, when used properly, can drive your business forward. Avoid these mistakes in order to make the most of your BI solutions. If you’re looking to implement BI tools to your company, contact our experienced consultants today and see how we can help.

Published with permission from TechAdvisory.org. Source.

June 8th, 2015

HealthcareIT_Jun8_AThe past few years have seen rapid technological advancements in the medical industry, and healthcare institutions are focusing more than ever on implementing devices that deliver cheaper, faster, and more efficient patient care. Thought leaders in the healthcare industry are pushing out new ideas and technologies that are capable of increasing patient safety and survival rates - here are the latest innovations in medical practice.

Electronic aspirin

For people who suffer from daily or chronic headaches, or excruciating facial pain, taking ordinary aspirins may no longer do the trick. Now scientists have invented a new technology that is attached to Sphenopalatine Ganglion (SPG) in order to alleviate migraines and other similar pains. The electronic aspirin is a patient-powered tool for blocking SPG signals at the first sign of a headache.

The system involves the permanent implant of a small nerve-stimulating device in the upper gum on the side of the head. The tip of the implant connects to the SPG, and when a patient feels the first signs of an imminent headache, they simply place a remote controller on their cheek, next to the implant. This triggers an electronic charge to stimulate nerve cells and block the pain-causing neurotransmitters. In tests, the end results showed clinical improvement in 68 percent of patients, who stated that they felt less pain.

Insulin patches

Diabetes self-care is a pain - literally. As well as conducting your own glucose blood tests, you also need to take daily insulin shots, which increases the risk of infection. Insulin patches are designed to deliver insulin painlessly through the skin similar to how transdermal patches like nicotine patches and muscle pain relief patches work.

An insulin patch is placed on the skin, and agents in the patch help insulin to pass through the skin and into the blood vessels. It can also be used to read blood analytes through the skin without actually drawing blood. The technology utilizes an electronic device that removes top-layer skin cells to place the patient’s blood chemistry within the signal range of the patch’s biosensor. The data is transmitted data wirelessly to a remote sensor, which emits an audible alarm if glucose levels are too high.

Cancer scanner

A surgical biopsy is an effective way to identify and diagnose skin cancer. But more often than not doctors find it hard to make the right call, and patients are left with unnecessary biopsy scars and end up paying for the high cost of surgery. The cancer scanner is a handheld tool used for tissue analysis and is not used to confirm a clinical diagnosis of cancer, but rather for when a dermatologist needs additional information to make the decision to perform a biopsy.

These healthcare innovations can reduce the overall cost of medical care, and help medical experts and patients to respond to health issues quickly, as well as to take preventative measures. If you’re looking to implement technology to your healthcare business, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

June 8th, 2015

SocialMedia_Jun8_AWith social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly. If you haven’t tried Facebook ads, you’re truly missing out on one of the most powerful marketing tools out there. To that end, here’s a step-by-step guide to implement Facebook ads in your business.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 3rd, 2015

164_A_ProdTechnologies such as cloud computing are freeing employees from their desks and lighting the fuse to the remote working revolution. For employees who lack discipline or a strong work ethic, a remote worksite is a breeding ground for a lack of focus and unproductivity. What can you do to help them out? Here are some ideas you can provide your staff (or take advantage of yourself) to develop the proper habits for successful remote working.

Don’t change your routine

Would you go to the office without brushing your teeth or combing your hair? Probably not. Believe it or not, it’s not a good idea when you’re working remotely either. Sometimes the simple act of preparing for your workday - jumping in the shower, shaving and so on - can put you in the right frame of mind to work. If you or your staff are finding it difficult to be productive at home, try sticking to a pre-work routine and see if it makes a difference.

Designate a specific workspace

Attempting to work while sitting in your bed or lounging on the couch can be a recipe for a productivity disaster. So instead, try designating a specific space where you work everyday. It can be as simple as a desk set apart from the rest of your living room or bedroom, but just make sure it’s not cluttered with non-work items (like a TV remote or fiction novel), and that it’s properly lit and comfortable.

If you’re working from a coffee shop, airport or other public place, consider using a pair of headphones to help drown out the noise so you can focus. Eliminate as many distractions as possible, and the productivity will come.

Stay connected to your team

Thankfully, cloud computing has made it unbelievably easy for your remote workers to stay connected to the office wherever they are. If your business is setup with Google Apps, Microsoft Office 365 or another cloud product, make it a requirement that your employees access it daily and remain available. When your staff is connected to your business this way, it will strengthen their relationship with other employees and the organization as a whole. Generally speaking, more connected employees are more productive ones.

Log off

When you work remotely, the line between work and personal life blurs more than ever. To avoid burnout, it’s important you discipline yourself to log off after you’ve put in a full day’s work. Whether you choose to work from 9 to 5 or 4pm to midnight, define work hours and stick to them. This will help you completely disconnect at the end of the day, which will ensure that you’re properly rested and prepared for the next.

Want more tips on productive habits for remote working? Are you ready to empower your staff with cloud computing to help them along? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 1st, 2015

Security_May27_AInformation security is on everyone’s mind - all too often we hear of a high-profile data breach in the news, and even the smaller scale attacks that don’t make headlines can wreak havoc on growing businesses. So it’s heartening to know that Google places a high premium on security. Their latest move to bolster protection for Google Drive for Work sees the introduction of physical Security Keys - here’s what you need to know.

Google already offers security precautions like two-step authentication, which provides additional protection by requiring you to enter not only your password but also a one-time code received by SMS or similar. This is a crucial weapon in the fight against hackers, since weak usernames and passwords are still be the primary reason for accounts being breached. Security Keys now take things one step further, strengthening your Google Drive account’s coat of armor to an even greater extent.

The Security Key is a physical USB device that is plugged into your computer, and which sends an encrypted signature, instead of a password or other code, to verify your identity and permit you access to your Google account. Crucially, Security Keys are inexpensive - starting from around $6 per unit - and require no additional software for deployment, use or management. Administrators have the ability to track when and where each key is used, as well as being able to disable them if lost and issue backup codes to allow staff uninterrupted access even if they do misplace their key.

Simplifying the login process is also a key part of what Google has tried to achieve with Security Keys. To that end, the first time you use your key to access your Google account on a particular computer, you can opt for Google to remember that device. On subsequent occasions you can quickly sign in using only your password, and without requiring either your key or a two-step authentication code. You can still sign in using your key on other machines, and if a hacker tries to access your account without your key they will also be prompted for a two-step verification code (which, unless they have access to your cell phone, they shouldn’t be able to provide).

Security Keys aren’t an entirely perfect solution, though - there are some significant limitations to the technology. For one, you can’t use them on mobile devices, since they require a USB port to work, and they only allow you to access your Google account through the Chrome browser. Windows, Mac OS, ChromeOS and Linux operating systems are all supported, but if you’re working from your phone or on a browser other than Chrome then you’ll need to continue using two-step authentication. Google says you can mix and match different methods of verification, opting to use Security Keys where they are supported and two-step verification otherwise (or if you don’t have your key with you).

What’s more, only Google Drive currently supports Security Keys - it’s not yet possible to use them with Google Apps, for example. But, while the technology is primarily targeted at Google Drive for Work users, it’s possible to link a single key to multiple accounts, meaning you can use it to access both your work and personal Google accounts. Some users have also queried how much of a safeguard the technology really provides in the absence of an additional PIN code or fingerprint authentication being required for activation, suggesting that a stolen Security Key could be used to access a computer that a user has previously asked Google to remember. But Security Keys do appear to offer at least some additional protection, which will be of comfort to businesses handling sensitive data.

Give us a call to find out how to employ Security Keys and other technology solutions to bolster your protection against network intrusion and data breaches.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 26th, 2015

164 A_Biz IntelFor businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement is as important as traffic - follow the four steps below to learn how to track this metric.

How do you measure engagement?

Just because a page receives a large amount of traffic, doesn’t mean it has quality content on it that visitors value. Half of the visitors to your most trafficked blog post or service page can easily bounce within seconds. So to figure out which pages your customers like, you need to measure engagement. And the easiest way to do that is by looking at the amount of time a visitor spends on a page.

Generally speaking, if a visitor is on a page for five minutes or more, they’re likely reading, watching or listening to some form of content you posted. Of course there’s the off chance that maybe he or she took an extended bathroom break after landing on your page or forgot to close it and continued surfing the web in another window. But if a consistent number of visitors are spending several minutes on a given page, you can feel confident that most of them are engaging with the content.

Why does engagement matter?

Simple. The more your visitors engage with your content, the more likely they’ll visit your website again or - even better - become a loyal customer.

You can measure engagement by following these four steps in Google Analytics:

1. Track engagement over a long period of time

We’re not just talking a month or two, but more like years. This will show you which pages are performing best in the long run. To do this, open Google Analytics. Then in the top right corner of the screen, input your date range and then click Apply.

2. Measure all pages

You need to look at time spent on all your pages to see what’s performing best. In the navigation bar to the left of your screen, click on the following in the order below:
  1. Behavior
  2. Site Content
  3. All Pages

3. Compare the average time visitors spend on a page

Under the main graph that displays visitor numbers to your site, you'll see a search box with the word “advanced” next to it. To the right of that, you'll see five buttons. Click on the second button from the right - the Comparison button. To be sure you’re clicking on the correct one, hover your mouse over it and the word “comparison” will pop up.

Slightly below the comparison button and to the left, choose Average time on page as your secondary metric.

4. Mind the Green bars

After you’ve followed the above steps, green bars will appear to the right of some of the pages displayed. The higher the bar, the greater amount of time a visitor is spending on a page.

With this data at your disposal, now you can understand what content your customers find valuable - and then focus on creating more of it.

Want to know more about how to gain valuable insights from your business data? Give us a call today.

Published with permission from TechAdvisory.org. Source.