October 6th, 2015

164_A_Int RepOn Facebook, the number of likes your business page gets is currency. It shows authority and that your business is popular with customers. So, what would happen if suddenly a dislike button were released? How would that impact your business? You may have recently heard that a Facebook dislike button is in the making. Here’s what you need to know about this polarizing new feature.

For many years people have been clamoring for a dislike button on Facebook. But up until now, perhaps the world was not ready. According to research from Piper Jaffray and the Pew Research Center, the demographics of Facebook users have changed dramatically over the past decade. While 10 years ago the world’s most popular social media platform was frequented mostly by teenagers and early 20-somethings, today over 60% of Facebook users are over the age of 25. And you may have noticed that this change of user is reflected in the posts you likely see in your news feed. While users once posted more pictures of parties, now you’re more likely to see pictures of babies, news articles, or political stories.

So, why does this age difference matter? According to Facebook’s CEO, Mark Zuckerberg, he didn’t want the social media network to turn into a forum where “people are voting up or down on people’s posts.” This could quite possibly have been the outcome had Facebook introduced a dislike button while it had a younger fan base.

Will users be able to dislike your business?

It is highly unlikely this will happen. Remember, Facebook is a publicly traded company that aims to turn a profit. Advertisers and brands would not be too happy if their ads or businesses were suddenly disliked, and Zuckerberg is undoubtedly aware of this.

What’s the point of the dislike button then?

To clarify, Zuckerberg never directly came out and said Facebook is getting a dislike button. Instead, he said they are working on a new button that will express sympathy or empathy. And with a now-older user base that’s more likely to share emotive news stories or sad news about family matters, it makes sense for a button like this to be introduced now. Here’s what the Facebook CEO had to say about the new button: “Not every moment is a good moment, right? And if you are sharing something that is sad…like the refugee crisis that touches you…it might not feel comfortable to Like that post.”

Be wary of third party offers to download a dislike button now

Be aware that a dislike button is not available now. While you or your employees may see ads from third parties offering early access to the “dislike button”, do not be fooled by them. If you are tricked into installing or signing up for them, you could risk your computer being infected with malware.

Want more social media news and advice on how to manage your reputation online? Call us today to talk with one of our experts.

Published with permission from Source.

October 5th, 2015

Office_Sep29_AOffice 2016 has arrived, and it brings with it an array of new features and touched-up existing elements, all designed to make your business more productive. At the heart of those efforts is a renewed focus on collaboration, with features to enable your teams to communicate, share documents and work together more smoothly. Here’s what you need to know about the latest release and all that it could add to your operation.

Real-time collaborative editing

Office 2016 adds the collaborative feature that arguably makes its rivals as good as they are - it is now possible to co-author Office documents with colleagues in real time. Known as real-time presence, the feature works for documentations and presentations across both Word and PowerPoint. It also functions across multiple devices; an internet connection and access to Office 2016 are all that you need. In Word, you can also see others’ changes as they make them; to work in either application, though, the document must be stored on either OneDrive or SharePoint, rather than locally.

Simplified sharing

You can finally wave goodbye to the back-and-forth email tag that has been the mainstay of document sharing and collaboration for too long. You send your colleague a document by way of an email attachment, they download it and make their changes, save the file with a new name and then send it back - and so on and so forth. It’s enough to give even the most organized and tech-savvy among us a major headache. Office 2016 relieves this pain, and makes it simple to save files online with SharePoint or OneDrive, right from Office’s in-built ribbon pane.

More efficient email

Of course, for all the file-sharing features in the world, you’ll still need to email your business contacts on a regular basis. Office 2016’s Outlook makes it easy to filter out unwanted messages so that you can quickly see the emails that matter to you. Its Clutter feature learns from the way you use your email, and the way you deal with specific messages, to move to a special folder those messages that you are unlikely to need to deal with immediately. You can then navigate to the Clutter folder at your convenience in order to check through your emails to see which ones you need to take action on - daily and weekly notifications let you know what’s been decluttered on your behalf. Though Clutter won’t begin to do anything until it has a thorough understanding of your email behaviors (in order to avoid it incorrectly classifying useful messages as being of low importance), it’s of course possible to use it as another junk filter, keeping distracting messages out of view and you focused on your job.

While collaboration is at the center of the new developments built into Office 2016, the release includes plenty more besides that you’ll find useful. To discover more about Office 2016 and how to put it to use as a force for increased productivity in your business, just give us a call.

Published with permission from Source.

October 5th, 2015

BusinessIntelligence_Oct5_ABusiness intelligence (BI) tools are powerful platforms that allow organizations to gain significant insight into their business activities, clients, employees, infrastructure, and much more. But as data volume continues to grow exponentially, more and more business owners are realizing that traditional BI tools are becoming less effective - and so they turn towards a more modern, efficient, and self-service approach.

What is self-service business intelligence?

Self-service BI is a reporting and analytics platform that business users with limited IT knowledge and experience can use for themselves. Simply put, if an end user trying to find an answer to a business question can access, use, and generate reports without bothering the IT department or data analysts, then they’ve done self-service BI.

The end goal of self-service BI is to eliminate redundant processes where users have to request access and assistance from data analysts and technology experts. With self-service BI, users are able to gather information, analyze it, and share the reports with others, without having to know the technical protocols required to access the data.

Traditional vs. self-service

In traditional BI systems, analysts create reports based on input data, and deliver them to key decision makers. In the case where the decision makers need more detail or different data, or change their business questions, analysts have to adapt the report or create new ones.

Self-service BI is designed to eliminate this time-consuming reporting process, placing much of the responsibility for report creation on end users. It opens the door to data exploration and new possibilities. Instead of asking analysts to generate reports, end users have the ability and tools to find the answers to their own business questions whenever they want.

How self-service BI can benefit your business

Self-service BI helps improve organizations in various key areas. Here are just some of the benefits it has for your business.
  • It saves time - most likely there are far more people asking business questions than there are IT experts creating reports to answer them. By removing the dependency on data analysts and technical staff, companies are able to improve the efficiency of their analytical process and save time, as end users can find the answers to their questions themselves.
  • It eliminates mistakes - the more decisions users have to make, the less likely they are to make the right ones. Self-service BI helps ease the decision-making process by delivering nearly instant reports and visualizations that are easy to understand. Users can analyze their data from any angle and deduce answers without having to consult specialists.
  • It reduces costs - since end users are able to utilize self-service BI with little to no training, training and support costs are significantly lower than other BI solutions. What’s more, self-service BI platforms can be accessed from anywhere and at any time, without the need to install expensive hardware and servers, allowing businesses to save money.
There are plenty of benefits of adopting self-service BI. As more employees are able to analyze and explore data by themselves, decisions can be made much faster and at a far lower cost. Want to learn more about business intelligence and how you can implement it in your organization? Give us a call today.
Published with permission from Source.

September 28th, 2015

164_A_SMDo you ever feel like your social media efforts are going nowhere? Does it feel like you spend more and more time marketing your small business on Facebook, Twitter and other social media platforms, but with little return? Well, a recent survey reveals just how much ROI small business owners are actually gaining from their social media efforts, and the results are eye-opening.

Survey details

The survey was conducted by a small business directory and support network known as Manta. They surveyed 540 of their small business members with the aim of learning how much ROI these companies are gaining from social media marketing.

The results

Based on data on the 540 participants, 41% of businesses are receiving a return from social media marketing, which leaves nearly 60% with nothing to show for their investment of time and money. And as for the businesses that are gaining a return, over 80% earn less than $1,000 a month from their social media efforts. More surprisingly, close to half bring in less than $100 a month.

As a small business owner, should these numbers be cause for alarm? According to the CEO of Manta, John Swanciger, part of the reason the return is so low for most businesses is that their social media priorities are misguided. He notes that social media is less about bringing in new customers, and more about community building. "For a long time, the mantra was that social media could bring in new customers,” he says. “In reality, social media is a community builder, and your biggest fans are your already-loyal customers. When small businesses treat social media as the new word-of-mouth community, the real return will follow."

One of the oldest marketing tactics around is word-of-mouth marketing. Every day, people recommend products, restaurants and businesses they love to friends and family members. And social media is the perfect platform to cultivate your fans’ love of your brand. But according to the Manta survey, less than 8% of business owners cited building community as their primary social media goal.

So how do you build a community on social media?

Besides the obvious investments of time and money, here are a few quick tips to get you started:
  • Regularly post content that is valuable to your social media following - the keyword here being valuable.
  • Ask your followers questions to start conversations, and then engage with them. This builds a connection between your brand and customers.
  • Show your followers that you genuinely care about them, and they’ll likely do the same for you with glowing recommendations to friends and family.
Of course there is much more to it than this, but these quick tips can help you get started. If you’re struggling with your own social media efforts and would like to learn more, we’re happy to point your business in the right direction. Call us today to speak with one of our experts.
Published with permission from Source.

Topic Social Media
September 24th, 2015

164_Gcare_AWhile many small businesses mistakenly think they’re immune to data breaches because of their size, and therefore put minimum protection in place, healthcare organizations can't ever risk taking this laissez-faire approach - and they'd be in trouble if they did. After all, there are rules and regulations when it comes to healthcare IT systems, and huge fines if you don't meet certain standards. Health practices are tempting targets for hackers, who appreciate the high cost of patient treatment and the wealth of personal information stored by doctors. This is why malicious attacks are carried out on healthcare centers all the time. Two separate 2015 surveys, performed by the Ponemon Institute and the global corporation KPMG, produced some alarming statistics. Here’s what they discovered.

The 2015 KPMG Healthcare Cybersecurity survey

This survey of 223 chief healthcare executives revealed that 81 percent of healthcare organizations have been breached in the last two years. What may come as even more disturbing news is that 25% of these executives noted that their organizations were attacked anywhere from one to five times a week.

And the organizations which are aware they’re being attacked are actually the lucky ones. According to Greg Bell, KPMG’s leader of the firm’s Cyber Practice, "The experienced hackers that penetrate a vulnerable health care organization like to remain undetected as long as they can before extracting a great deal of content, similar to a blood-sucking insect." That means the longer a cyber attack goes unnoticed, the more damage it can do to your practice.

The survey also revealed the greatest threats facing today’s healthcare organizations by type, according to the respondents:

  • 65% - external attacks: cyber attacks are more sophisticated and well funded than ever. With healthcare organizations as prime targets, they are increasingly difficult to prevent.
  • 48% - sharing data with third parties: because it’s easy to distribute ePHI over the Internet and mobile devices, it’s more likely for this data to fall into the wrong hands.
  • 35% - employee breaches: an unhappy employee steals or alters your practice’s critical information.
  • 27% - insufficient firewalls: a firewall blocks viruses, worms and hackers. If yours is inadequate, it’s easier for these threats to break into and corrupt your network.

The Ponemon study

Released in early 2015, the Ponemon Institute’s Fifth Annual Benchmark Study on Privacy and Security of Healthcare Data may come as even more of a shock than KPMG’s survey. According to this study, 91% of healthcare organizations have experienced at least one data breach in the last two years, 39% have had two to five breaches, and 40% have had more than five.

So what’s the real reason for all these data breaches? The report claims that "cyber criminals recognize two critical facts of the healthcare industry: 1) healthcare organizations manage a treasure trove of financially lucrative personal information and 2) healthcare organizations do not have the resources, processes, and technologies to prevent and detect attacks and adequately protect patient data."

Although the information revealed by these two surveys is anything but positive, that doesn’t mean there’s nothing you can do. To protect your practice, there are five key steps you can take:

  1. Prevention - just as integral to data security as it is to your patients’ health
  2. Monitoring your network - so you know when and if your organization is under attack
  3. Management - of passwords, applications, and staff policies
  4. Compliance - it's your legal duty to be compliant with all rules and regulations in the industry, such as HIPAA
  5. Penetration testing - find the holes in your security that a hacker could exploit, and close them
These are just the basics of what you should be doing if you run any sort of healthcare center. Protecting the data of your patients, both personal and financial, is of paramount importance; failure to do so will result in fines or, worse still, the loss of your reputation. Apex has years of experience in designing, deploying and maintaining IT services and solutions tailored for the healthcare industry. To learn more about how you can protect the data of your healthcare practice, get in touch with us today.
Published with permission from Source.

September 17th, 2015

164_Hcare_ALast week, Apple revealed a new app to go along with its Apple Watch that could permanently change the way Healthcare is provided. Through an app known as AirStrip and the new watchOS 2 software, the Apple Watch will allow medical professionals to connect with patients in ways never before thought possible. Here are some of the features the healthcare industry is getting excited about.

Designed specifically for the healthcare industry, the new Apple Watch version of the AirStrip app will allow patients and doctors to easily communicate up-to-the-second, critical health information across long distances. Doctors will be able to monitor patients on the go, with the capability to check their blood pressure, heart rate, pill schedule, lab results, diagnosis and more just by looking at their wrist. Here are a few other ways the AirStrip app and Apple Watch will change the way healthcare is provided.

Mobility and convenience for the healthcare industry

Included in the AirStrip app for Apple Watch are a wealth of new features that can make the lives of nurses and doctors easier. Doctors, who are notorious for their jam-packed schedules, will now be able to view their appointment schedules on their wrists. This will make it easier for them to prioritize meetings and manage their day on the go. And for added convenience, doctors will also be able to view lab results and patient diagnosis information on the Apple Watch.

If you’re not a doctor, you can also benefit from the Apple Watch. For example, as soon as a nurse checks a patient’s vitals, he or she can send them to the doctor immediately via the AirStrip application. This will save time and help any practice operate more efficiently.

Monitoring pregnant women

Currently, the AirStrip app is used to monitor pregnant women - but only while they’re in the hospital. However, the new AirStrip app for Apple Watch changes this. Using sensors that are placed on a woman’s belly and a technology known as Sense4Baby, doctors will be able to remotely monitor the heart rates of a mother and her baby while the two are at home. What’s more, when a pregnant woman goes into labor the doctor will also be able to monitor contractions from the Apple Watch.

What about security?

Since personal health information is being transported over an app, you may very well think that security could be an issue. But believe it or not, AirStrip is compliant with federal law through the Health Insurance Portability and Accountability Act (HIPAA). This ensures that patients’ private information is well protected.

Want more up-to-the-second healthcare IT news? Curious to learn how IT can transform your practice? Our technology experts specialize in healthcare. Call us today to learn how we can update your practice for the 21st century.

Published with permission from Source.

September 16th, 2015

Hardware_Sep16_AEven in today’s world where electrical outlets are more numerous than ever before, there will still be times you need to push your laptop’s battery to the edge. Ever wish you could buy yourself a few extra minutes by extending your battery life? Here are a few tips to help you get every last drop of energy from your laptop battery.

Dim the screen

The easiest way to conserve your battery is to dim the screen of the laptop. The screen eats up a lot of energy, and chances are you don’t really need it that bright in the first place. The more you dim it, the more energy you will save. If you are desperate for battery life, turning it down to the lowest setting that still renders screen readable to you is the way to go. If you just want to conserve energy, taking it down to halfway will help conserve the battery and give you additional time down the road.

Stop charging your phone

It is almost second nature for people to charge their phones when they have a chance, but doing so while using your laptop can be a serious drain on its battery. If you need to maximize your laptop battery then unplug your phone, tablet or other device from it. You should see a big difference in battery performance almost immediately. In fact, it is best not to have any USB accessories, such as a wireless mouse, plugged in at all. These can also deplete your laptop battery in short order.

Only use what you need

While it’s fine to keep open multiple programs, applications and other features when your laptop is plugged in, these will eat away at your battery life when you’re away from a power socket. You should run a quick inventory on what you are using, and then close out of the rest. Do you really need to be running Skype if you are not talking to anyone? Probably not. Don’t just push them into the background, though. Be sure to close out of them completely. By only running what you need, you can reduce the burden on your battery.

Shutdown Wi-Fi

Wi-Fi can be one of the biggest drags on a laptop battery, because it is constantly using energy to search for new networks or to stay connected to the one it's on. Not only that, but internet browsers, especially ones with multiple tabs open, can increase energy consumption. If you aren’t using the internet, you should shut off the Wi-Fi and close out of any browsers. If you do need to use the internet, avoid opening multiple tabs, watching videos or streaming music.

Plan ahead

If you aren’t sure when you will be able to charge your laptop again, it is best to implement some of these battery-saving techniques before the situation gets critical. Chances are if you aren’t using certain apps now, you probably weren’t using them 30 minutes ago either. The best way to conserve your laptop's battery life is by being vigilant and alert to usage in advance. It is almost always better to err on the side of caution when it comes to the battery life left on your laptop.

Let us show you how to get the most out of your laptop. Our trained experts can also answer all your hardware questions. Drop us a line for more information.

Published with permission from Source.

Topic Hardware
September 14th, 2015

Productivity_Sep14_AWe’re all in the same boat - a million and one things to get done, and seemingly never enough hours in the day to fit them all in. But technology can come to your aid and, by using the best productivity tools you can find, you’ll add valuable minutes and hours to your workday. That all adds up, and you’ll quickly discover there’s more time to squeeze in the strategic tasks that so often fall by the wayside, but which are so crucial to defining the future direction of your business. Here are four tools to start using if you’re not already.

Google Alerts

Every business wants to keep track of what others are saying about it and, in this modern age where the likes of blogs and social media rule the roost, it’s more important than ever before. In an ideal world you’ll pick up on positive references to your company, and will be able to share these to enhance your good name further. But of course, every so often even the world’s best companies suffer a blip, and in those scenarios reputation management becomes a question of damage limitation, proactively responding to negative feedback, and putting right what harm has already been caused.

Yet doing all that manually is a real time-drain, if not next to impossible to do effectively - just think of all the websites you would have to scroll through to check for mentions of your company’s name, all the while knowing you’ve not even really scratched the surface. Thankfully Google Alerts relieves the pain of this crucial task; the tool allows you to set up alerts for specific terms, and receive an email notification when something crops up that you ought to know about. It can save you hours and enable you to do more justice to your reputation management efforts than you considered feasible.

Chrome to Mobile

If you’re like the vast majority of modern business people, you’re never sat at your desk for very long. That means you’re not always able to use your desktop computer, and probably have to do what you can to make the most of time spent traveling, between meetings and so on. Yet truly being productive during those down periods necessitates having access to the same materials you have when you’re in the office; that way, you’re actually contributing to clearing your overall to-do list rather than just picking a random task to work on so that you’re at least getting something done.

The Chrome to Mobile extension for Google’s signature web browser allows you to quickly transmit to your phone all the web pages you’re currently viewing on your desktop or laptop. When you’re away from your desk, you can pick up right where you left off without any interruption - no more emailing yourself links to everything you’re working on, and then having to open it all afresh on your phone or tablet. If you know you’re going to be away from a reliable internet connection for a while, you can even opt to send an offline version of those pages, so you can continue working regardless. You just need to have a mobile device that runs Android 4.0 or later, or have an iPhone, iPad or iPod Touch that has Chrome installed.


The inclination to keep too many tabs open in your web browser is practically a chronic condition among business professionals, symptomatic of us trying to get too much done in too little time, and never really finishing one task before moving onto the next. Whatever the cause, it’s something lots of us have to deal with every day; we all stumble across news articles, blogs and other online resources that are infinitely useful to us, but which we don’t have the time to stop and act on there and then.

Pocket solves that problem - this simple tool allows you to save content that you find online to one central place, so that you can go back to it with ease when the time is right. It will save you from needing to keep those hundreds of tabs open until you have a spare moment to go back and plough through your reading list (or more likely until you decide is enough is enough, and close all the tabs to stop them slowing down your computer any further - and in the process you lose all that valuable information without keeping a copy).

Rescue Time

If you’ve ever wondered how much time you waste between tasks while you’re reading your email, updating your social media, checking the news and so forth, then Rescue Time could be the answer to your curiosity - even if you might not actually want to know the truth! Once you activate Rescue Time on your devices, it will track how long you spend not only on different websites but also in the various computer software applications that you use on a day-to-day basis - whether that’s Microsoft Word, Photoshop or Sage.

This helpful little program sends you a regular email report detailing how many hours you’ve logged in total - discovering how long you routinely sit at your computer can be revealing in itself - along with a breakdown of the percentage of time spent on various work- and non-work-related tasks, and an overall ranking for your productivity. It even sets you goals, for example to spend less than two hours a day on what it classes as non-productive activities (which you can customize to suit your line of work, since it’s hardly fair to penalize yourself for being on Facebook if that’s a key part of your job).

Are you ready to use these tools, and other intelligent technology, to streamline your workflow and get more out of your day? Give us a call and see how we can help you put IT at the forefront of a more efficient approach to business.

Published with permission from Source.

Topic Productivity
September 10th, 2015

HealthcareIT_Sep10_AWearables, mobile apps and other mobile health (mHealth) devices are the latest technologies entering the healthcare industry. Some hospitals may have held off adopting mHealth, believing they won’t benefit much from it. Others remain concerned their patients won’t have much interest in these tools, or technical the knowledge required for them. But recent research shows a growing interest for patients when it comes to using mHealth, due to its cost-effectiveness and convenience. If you’re wondering what mHealth is, or are considering implementing it into your practice, here’s what you need to know.

mHealth defined

mHealth, also known as mobile health, refers to medical and public health practice supported by mobile devices, such as mobile phones, patient monitoring devices, personal digital assistants, and other wireless devices.

How is mHealth used?

Medical institutions across the globe have applied mHealth to deliver healthcare and healthcare information to patients, with satisfying results. Some of the most common uses of mHealth include:
  • Remote data collection and monitoring
  • Diagnostic and treatment support
  • Telehealth and telemedicine
  • Patient safety systems
  • Emergency response systems
  • Healthcare staff telecommunications and training

Advantages of mHealth

There are many advantages of adopting mHealth, including its versatility across all aspects of health care and its potential to improve the monitoring of patients. Let’s take a closer look at the top three benefits of mHealth.
  • Improved data accuracy - entering medical data into mobile devices such as mobile workstations, laptops, and tablets helps eliminate the data entry errors that often occur when information is first recorded on paper and entered at a later time in electronic medical record (EMR) systems.
  • More data access - implementation of mHealth enables healthcare staff to not only enter, but also access, critical patient data from anywhere, at any time. In a scenario when you want to download, view, or transmit a patient’s health records online, you can easily do so with mHealth.
  • Better patient care - the ultimate goal of any healthcare technology is to improve patient care, and mHealth can definitely deliver on that promise. For instance, doctors can refer to their mobile devices for a list of viable diagnoses that they may not have otherwise considered, in order to ensure that patients get the best possible treatment plans.

Current market for mHealth

The number of mobile device users is increasing every day. The expansion of wireless network coverage also provides digital health systems with new possibilities to address even the most complex healthcare challenges. This leads to an increasing acceptance of mHealth in the medical industry. PricewaterhouseCoopers, one of the largest professional services firms in the world, has estimated that the mHealth market will expand to $23 billion by 2017.

mHealth allows physicians to keep a close watch on their chronically ill patients without having to see them in the office. What’s more, they can collect health metrics such as weight, heart rate, blood pressure, and blood glucose levels remotely, allowing for more convenience and cost-savings.

If you want to learn how implementing healthcare technology can benefit your business, get in touch with our experts today.

Published with permission from Source.

September 8th, 2015

164_Web_AWeb presence is becoming increasingly important, as we all now spend more time than ever on the Internet. And while most businesses have a website nowadays, this is simply no longer good enough. In fact, a bad website may actually do more harm than good, as it can repel customers away and ultimately damage your reputation. So, how do you create a beautiful website that will not only have your future customers singing your praises, but that also converts? Here are a few ideas to to get you started.

Make it mobile-friendly

These days, more and more of us are surfing the web on the go - via smartphones, tablets and laptops. And if you want a piece of this traffic, you need to make your design responsive to all mobile devices.

To give your visitors an enjoyable mobile experience, make sure your design adjusts to fit the screen of any device. Additionally, all elements of your website - pages, resources, actions, and so on - should be easily accessible. If they’re not, visitors will quickly become frustrated and click away to a competitor. And really, who can blame them? You’d probably do the same.

Make it easy for customers to contact you

That means displaying your phone number in the upper-right corner of every page, and providing a simple, easy-to-find contact form. While some people prefer not to list an email address for fear it will be picked off by spam robots, it can serve as another contact option for those who hate web forms. Whatever you choose, the two main ideas are options and ease. Give your visitors a choice, make it easy, and they will come.

Keep it simple

Have you started to notice a theme here? If you haven’t, it can be summed up in one word: easy. In today’s fast-paced world, people are busy. They don’t have time to navigate a complicated website, dig through dozens of pages to find a contact number, or try and figure out what it is that you’re selling because your mobile site doesn’t display content properly.

So when it comes to design, simplicity just makes sense. To produce the content of a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t waste time distracting them with excessive information, stupid games, or flashy animations. Instead, have a nice clean layout so they can understand what you’re offering quickly and can contact you with a click.

Include personal photos whenever possible

Say you have to choose between services offered by two different websites. They both sell the exact same thing, and the sites look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses generic stock images of business people. Assuming images from both sites are of the same quality, which one are you more likely to choose? Undoubtedly, you chose the real people.

So next time you have to choose between stock images and shooting real photos of you and your staff, invest some time and money in quality pictures taken at a studio - it’ll be worth every penny.

Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites, and it’s not a bad idea to show your credibility. However, if you put these at the top of the page, your visitor is more likely to click on them immediately. Sounds cool, right? Wrong. When this happens, you just created an exit for them to leave your site and never return - we all know how easy it is to get distracted on social media. Instead, place your social media icons at the bottom of the page in the footer. Remember the goal of your website is to convert. If your visitor leaves before they get a chance to explore your services, content and offering, you’ve lost them before you ever even had them.

Want more tips and news about the web? Looking for a dependable IT provider? Get in touch with us today.

Published with permission from Source.

Topic Web